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Welcome to Seoul International Fair and Sustainable Tourism Forum 2018!
The Seoul International Fair & Sustainable Tourism Forum 2018 or SIFT 2018 will be jointly held with the 7th UNWTO Global Summit on Urban Tourism. In collaboration with the 7th UNWTO Global Summit which focuses on “A 2030 Vision for Urban Tourism,” the SIFT 2018 with the theme of “Fair and Inclusive Tourism” will share ideas and explore on how to ensure qualitative growth and social values.

As the number of international tourists is increasing every year, residents and tourists are demanding sustainable growth focusing on environmental conservation and respect for social culture and residents in tourism destinations. While the concept of “responsible tourism” which emphasizes the responsibility of tourists and the industry has emerged from the European region, in Asia and Africa more emphasis has been placed on inclusive forms of tourism which engage communities as leaders and guides as in Community-Based Tourism or Eco-Tourism stressing the significance of nature conservation.

Korea has also witnessed an increasing demand for fair tourism. Over the last ten years, as volumes have increased, tourists and citizens have come to favour some forms of tourism where the environment is conserved, economic benefits are created, and everyone’s rights to free travel is observed during tourism. As the tourism industry in Korea is now perking up out of a couple of years' decline in international arrivals, some areas of the country are suffering from over-tourism, overwhelmed with complaints of residents. This makes a trend observed not just in Seoul but also in other big cities in Europe and Asia, such as Barcelona and Venezia.

Last year, the Seoul Metropolitan City hosted the “SIFT 2017” under the theme of “Urban Tourism: Fair and Sustainable City Agenda," where we talked on how to realize the idea of fair tourism in big cities and share the methods. The SIFT 2018 is expected to be a venue for a lively and enthusiastic dialogue on how to achieve fair and inclusive tourism in addition to urban development.

We would appreciate your interest and look forward to your active participation in the SIFT 2018.
Chair of the Organizing Committee of Seoul International Fair and Sustainable Tourism Forum 2018
Hyo-woo Na (CEO of Good Travel)
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